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B.S. Degree in Advertising & Public Relations

B.S. Degree in Integrated Advertising and Public Relations

Description
The major in Advertising and Public Relations balances the breadth of the liberal arts and sciences curriculum with the depth of a professional curriculum in both advertising and public relations, along with a choice of unrestricted electives to provide a well-rounded educational experience. Majors must complete 120 credits with a minimum of 40 credits at the 300-400 levels. Majors will complete a minimum of 42 credits in LASC, 69 credits in the advertising and public relations program, and the remaining credits will be available as unrestricted electives. Internships, while not formally required, are strongly encouraged to gain additional insight into the journalism profession. The goal of the advertising and public relations curriculum is to prepare a graduate for a career in the advertising and public relations professions. The learning outcomes are: to demonstrate an awareness and understanding of the principles of both advertising and public relations; to demonstrate an awareness and understanding of the ethical standards of both the advertising and public relations professions; to demonstrate an awareness and understanding of the information sharing process, the relationship building process and the centrality of the process of persuasion to advertising and public relations; to demonstrate entry-level competency to research, create, write, design and produce both advertising and public relations visual and verbal messaging, campaigns, and special events; to develop an awareness and understanding of the process of the buying and selling media; to demonstrate an ability to work collaboratively as a member of a team; to demonstrate a competency to produce an advertising or public relations document that meets entry-level, industry standards; and demonstrate entry-level professional competence through the successful completion of an internship or other professional field experience involving advertising and/or public relations.

Core Requirements ( 69 credits )

Campaign Research and Execution must be taken in the same topic area: both courses must be either in advertising or both courses in public relations.

MC 100 Introduction to Mass Media (3)
Effective spring 2015, course will be offered as COMM 101 Introduction to Mass Media (3)

MC 210 Media Writing (3)
Effective spring 2015, course will be offered as COMM 210 Media Writing (3)

MC 220 Layout & Typography I (3)
Effective spring 2015, course will be offered as COMM 220 Layout & Typography I (3)

MC 230 Photography (3)
Effective spring 2015, course will be offered as COMM 230 Photography (3)

MC 251 Video Production for Advertising, News, and Public Relations (3)
Effective spring 2015, course will be offered as COMM 251 Video Production for Ad, News, and PR (3)

MC 300 International Communications (3)
Effective spring 2015, course will be offered as COMM 324 International Communications (3)
OR
MC 302 History of Mass Communications (3)
Effective spring 2015, course will be offered as COMM 302 History of Mass Communications (3)


MC 303 Advertising Principles (3)
Effective spring 2015, course will be offered as COMM 303 Advertising Principles (3)

MC 304 Public Relations Principles (3)
Effective spring 2015, course will be offered as COMM 304 Public Relations Principles (3)

MC 305 Imaging in Advertising and Public Relations (3)
Effective spring 2015, course will be offered as COMM 305 Imaging in Advertising & Public Relations (3)

MC 306 Advertising Copywriting (3) **Writing Intensive for Major**
Effective spring 2015, course will be offered as COMM 306 Advertising Copywriting (3)

MC 307 Writing for Public Relations (3) **Writing Intensive for Major**
Effective spring 2015, course will be offered as COMM 307 Writing for Public Relations (3)

MC 320 Layout & Typography II (3)
Effective spring 2015, course will be offered as COMM 320 Layout & Typography II (3)

MC 327 Editing Public Relations Copy (3)
Effective spring 2015, course will be offered as COMM 327 Editing Public Relations Copy (3)

MC 351 Messaging for Mobile Media (3)
Effective spring 2015, course will be offered as COMM 351 Messaging for Mobile Media (3)

MC 352 Social Media Campaigns (3)
Effective spring 2015, course will be offered as COMM 352 Social Media Campaigns (3)

MC 365 Media Planning (3)
Effective spring 2015, course will be offered as COMM 365 Media Planning (3)

MC 375 Strategies and Tactics in Public Relations (3)
Effective spring 2015, course will be offered as COMM 375 Strategies and Tactics in Public Relations (3)

MC 383 Event Planning (3)
Effective spring 2015, course will be offered as COMM 383 Event Planning (3)

MC 400 Mass Media Ethics and Issues (3)
Effective spring 2015, course will be offered as COMM 400 Mass Media Ethics and Issues (3)

MC 401 Communications Law (3)
Effective spring 2015, course will be offered as COMM 403 Communications Law (3)

MC 423 Marketing Communications (3)
Effective spring 2015, course will be offered as COMM 423 Marketing Communications (3)

MC 459 Advertising Campaign Research (3)
Effective spring 2015, course will be offered as COMM 459 Advertising Campaign Research (3)
OR
MC 470 Public Relations Campaign Research (3)
Effective spring 2015, course will be offered as COMM 470 Public Relations Campaign Research (3)

MC 460 Advertising Campaign Execution (3)
Effective spring 2015, course will be offered as COMM 460 Advertising Campaign Execution (3)
OR
MC 471 Public Relations Campaign Execution (3)
Effective spring 2015, course will be offered as COMM 471 Public Relations Campaign Execution (3)