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Minor in Advertising

Minor in Advertising

Description
The minor in Advertising is designed to introduce students to advertising and develop one's skills in verbal and visual storytelling. The minor in Advertising is designed to achieve the following learning outcomes: to develop an awareness and understanding of the analytical process used to design an advertising message for a defined situation; to demonstrate professional, entry-level proficiency in composition of an advertising message designed to influence product selection by a target public; to demonstrate an ability to work collaboratively with others on an advertising project; and develop an awareness of the strategies and tactics used in the advertising industry.

Core Requirements ( 18 credits )

MC 210 Media Writing (3)
Effective spring 2015, course will be offered as COMM 210 Media Writing (3)

MC 220 Layout & Typography I (3)
Effective spring 2015, course will be offered as COMM 220 Layout & Typography I (3)

MC 230 Photography (3)
Effective spring 2015, course will be offered as COMM 230 Photography (3)

MC 251 Video Production for Advertising, News, and Public Relations (3)
Effective spring 2015, course will be offered as COMM 251 Video Production for Ad, News, & PR (3)

MC 303 Advertising Principles (3)
Effective spring 2015, course will be offered as COMM 303 Advertising Principles (3)

MC 306 Advertising Copywriting (3)
Effective spring 2015, course will be offered as COMM 306 Advertising Copywriting (3)