Navigator Suite - Catalog

Academics gateway page
Admissions gateway page
Student Life gateway page
Athletics gateway page
Visitors gateway page
About gateway page

myMSUM
Directory
Email

Home
Undergraduate Bulletin
Majors, Minors, and Certificates
School of Communication and Journalism
B.S. Degree in Advertising
B.S. Degree in Broadcast Journalism
B.A. Degree in Communication Studies
B.S. Degree in Documentary Journalism
B.A. Degree in English & Mass Communication
B.S. Degree in Integrated Advertising & Public Relations
B.S. Degree in Multimedia Journalism
B.S. Degree in Photojournalism
B.S. Degree in Public Relations
Minor in Advertising
Minor in Broadcast Journalism
Minor in Communication Studies
Minor in Leadership Studies
Minor in Mass Communications
Minor in Media Analysis
Minor in Photojournalism
Minor in Public Relations
Minor in Sports Communication
Certificate in Publishing

Minor in Advertising

Minor in Advertising

Description
The minor in Advertising is designed to introduce students to advertising and develop one's skills in verbal and visual storytelling.

Student Learning Outcomes

Develop an awareness and understanding of the analytical process used to design an advertising message for a defined situation.
Demonstrate professional, entry-level proficiency in composition of an advertising message designed to influence product selection among a target public.
Demonstrate an ability to work collaboratively with others on an advertising project.
Develop an awareness of the strategies and tactics used in the advertising industry.

Core Requirements ( 18 credits )

COMM 210 Media Writing (3)
COMM 220 Layout and Typography I (3)
COMM 230 Photography (3)
COMM 251 Video Production for Advertising, News, and Public Relations (3)
COMM 283 Advertising Principles (3)
COMM 306 Advertising Copywriting (3)