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Marketing

Course Code
MKTG 310  Credits
Title Principles of Marketing 
Prerequisite ECON 202 
Course Outline Course Outline 
Description Examining the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Prerequisite can be waived with consent of the instructor. 



Course Code
MKTG 311  Credits
Title Marketing Management 
Prerequisite MKTG 310 
Course Offering Fall Every Year  
Course Offering Spring Every Year  
Course Offering Summer Every Year  
Course Outline Course Outline 
Description An examination of practical marketing problems with a focus on analysis, planning, implementation, and control of worldwide marketing programs for the purpose of achieving an organization's objectives. 



Course Code
MKTG 317  Credits
Title Services Marketing 
Prerequisite MKTG 310 
Course Offering Spring Every Year  
Course Outline Course Outline 
Description This course is designed to provide knowledge needed to implement quality service and service strategies for competitive advantage across industries. The foundation of the course is the recognition that services present special challenges that must be identified and addressed. 



Course Code
MKTG 330  Credits
Title Personal Selling 
Prerequisite MKTG 310 
Course Outline Course Outline 
Description Utilizing the behavioral sciences to analyze the interpersonal influence process whereby potential buyers and sellers interact for the purpose of completing exchanges of goods and services. Prerequisite can be waived with consent of the instructor. Same as COMM 366



Course Code
MKTG 335  Credits
Title Retail Management 
Prerequisite MKTG 310 
Course Offering Spring Every Year  
Course Outline Course Outline 
Description An analysis of the activities involved in selling goods and services to the final consumer with an emphasis on retail institutions. 



Course Code
MKTG 390  Credits 1-3 
Title Topics in Marketing 
Course Outline Course Outline 
Description Topics in Marketing. Course may be repeated when topic changes. 



Course Code
MKTG 419  Credits
Title Supply Chain Management 
Prerequisite MGMT 380 
Course Offering Spring Every Year  
Course Offering Summer Every Year  
Course Outline Course Outline 
Description This course will analyze the supply chain from the point of view of a manager. The goal is to understand how logistical decisions impact the performance of the firm as well as the entire supply chain. The key will be to understand the link between supply chain structures and logistical capabilities in a firm or supply chain. Topics will be covered at the strategic level, planning level as well as the operational level. There will be a mix of qualities and quantitative analysis. Same as MGMT 419



Course Code
MKTG 421  Credits
Title Consumer Behavior 
Prerequisite MKTG 310 
Course Outline Course Outline 
Description Using concepts drawn from the behavioral sciences to understand those activities people undertake when obtaining, consuming, and disposing of products and services. 



Course Code
MKTG 422  Credits
Title Marketing Research 
Prerequisite MKTG 310 OR MATH 234 
Course Outline Course Outline 
Description Methods of obtaining and analyzing internal and external marketing information with an emphasis on survey design and data interpretation. 



Course Code
MKTG 423  Credits
Title Marketing Communications 
Prerequisite MKTG 310 
Course Offering Fall Every Year  
Course Offering Spring Every Year  
Course Offering Summer Every Year  
Course Outline Course Outline 
Description A survey of the elements of promotion -- advertising, public relations, sales promotion, and personal selling -- with a strong emphasis on the strategic integration of these methods to achieve synergy in their application in the marketplace. 



Course Code
MKTG 433  Credits
Title Business Intelligence Using Data Mining 
Prerequisite MATH 234 
Course Offering Fall Every Year  
Course Outline Course Outline 
Description Businesses are collecting and storing vast amount of data. Business intelligence (data mining) techniques are used to turn business data into valuable information and generate business intelligence, helping organizations to make effective decisions. This course will provide an understanding of various data mining techniques such as association rules, clustering, classification techniques, etc. and how to use data mining techniques to transform large and complex data into actionable information. The data mining techniques will be examined in the context of business applications such as marketing, e-commerce, finance, and retailing. (Same as MGMT 433



Course Code
MKTG 444  Credits
Title International Marketing 
Prerequisite MKTG 310 
Course Outline Course Outline 
Description Comprehensive study of the cultural, political, and economic factors affecting international marketing strategies. 



Course Code
MKTG 465  Credits
Title Entrepreneurship 
Prerequisite MGMT 360 MKTG 310 
Course Offering Spring Every Year  
Course Outline Course Outline 
Description This is a survey course examining key elements of entrepreneurial venture. Basics of entrepreneurship will be covered. We will adopt the perspective of a global entrepreneur, who may capitalize upon resources from anywhere in the work, while facing global competition and uncertainties at any time. Specific topics this course will cover include: entrepreneurial opportunity, feasibility analysis, business plan, planning for growth and change. 



Course Code
MKTG 469  Credits 1-12 
Title Internship 
Prerequisite MKTG 310 
Course Outline Course Outline 
Description A supervised practical experience in marketing. A maximum of 12 internship credits may be applied to the degree. Students must have completed 6 credits in Marketing beyond MKTG 310 prior to the internship. 



Course Code
MKTG 490  Credits 1-3 
Title Topics in Marketing 
Course Outline Course Outline 
Description This is a Senior level topics course and may be repeated as topic varies. 



Course Code
MKTG 497  Credits 1-3 
Title Independent Study 
Course Outline Course Outline 
Description Individual inquiry into theoretical or applied aspects of marketing not covered in regular curriculum.