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Certificate in Business Analytics {19-20}

Certificate in Business Analytics

Description
The four-course Business Analytics Certificate Program introduces a broad category of skills, techniques, and applications that facilitate the use of data to generate business intelligence for effective and smart decision making that could be applied to various hierarchical levels and different functional units within any organization. Students of the program will be able to extract, explore, and analyze large amounts of data to develop predictive models, discover meaningful patterns, and generate rules for business decision making. Organizations are now-a-days collecting increasing amounts of data from their business processes, workforce, customers, etc. without knowing much about how this data could be utilized to provide them the needed competitive advantage and improve key outcome measures. It has become increasingly critical for organizations to understand and leverage the capabilities of BA and inform managers on how to use these techniques to make intelligent business decisions and smart choices that not only guide them in their operational activities but also their identifying scientifically strategic directions. This program is endorsed by SAS.

Student Learning Outcomes

  • Use statistical data analysis techniques for business decision-making.
  • Use data mining techniques to solve business problems.
  • Use cutting edge techniques to develop optimal business solutions.
  • Demonstrate proficiency in several business analytics techniques.
  • Use business analytics techniques to develop business analytics solutions.

Core Requirements ( 12 credits )

MATH 234 Introduction to Probability and Statistics (3)
MGMT 370 Management Information Systems (3) OR
MGMT 371 Introduction to Business Analytics (3)
CSIS 304 Databases (3)
MGMT 433 or MKTG 433 Predictive Analytics (3)