Minor in Media Analysis {19-20}
Minor in Media Analysis
Description
The minor in Media Analysis is designed to introduce students to the strategic use of media.
Student Learning Outcomes
- Develop an awareness of the process employed in media planning.
- Develop an understanding of the process employed in selecting media.
- Develop proficiency in evaluating the efficacy of media used to deliver messaging to a targeted public.
Core Requirements
( 18 credits )
COMM 101 Introduction to Mass Media (3)
COMM 210 Media Writing (3)
COMM 220 Layout and Typography I (3)
COMM 352 Social Media Campaigns (3)
COMM 354 Social Media Metrics (3)
COMM 365 Media Planning (3)