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B.A. Degree in Communication Studies {20-21}

B.A. Degree in Communication Studies

Description
The Communication Studies represents a unique major with its roots in Aristotle's examination of the art of logic, argument, and persuasion. Over time, the communication discipline has evolved to examine human interaction and behavior using social scientific approaches to understand the world. As a result, Communication Studies also aims to bridge the gap between the study of psychology (i.e., the mind) and sociology (i.e., the context, the situation) by seeking to better understand human communication through social scientific practices. Today, researchers might take any number of approaches to examining human communication including a focus on message production, message processing, and message effects in a variety of contexts including interpersonal, group, intercultural, family, health, and social influence to name just a few. Communication is at the core of one's work, community, and personal relationships. We cultivate young professionals for successful careers in a variety of industries including: education, health care, technology, business, non-profits, helping professions, sales, and media organizations. To that end, students may complete the major as designed, or they may select a career-focused emphasis in 1) Event Planning and Promotion or 2) Communication Training and Development. Completion of 120 credits is required to graduate which includes the Liberal Arts and Sciences Core (42 credits).

Student Learning Outcomes

  • Develop an ability to critically analyze a communication to discover its salient issues for purposes of developing an appropriate response.
  • Develop an ability to identify and evidence responsive talking points that provide a critical response for the public (s) involved in the communication situation.
  • Develop an ability to effectively partition the response as a means of maximizing the impact of the messaging on those involved in the communication situation.
  • Develop an ability to strategically select the media platform(s) to be employed as a communication vehicle(s) to engage the public(s) involved in the communication situation.
  • Develop an ability to effectively employ the use of visual and verbal symbols, motion and sound as a means of adding an appropriate level of clarity and emphasis to one's messaging.
  • Develop the skill set(s) needed to effectively deliver one's message to those involved in the communication situation.
  • Develop an understanding and commitment to upholding the ethical standards of communication that is a part of the situation being addressed.

Inherent to the above stated objectives are demonstrating a foundational knowledge of communication research methods and the role of research in the creation of knowledge; recognizing, diagnosing, and responding to communication situations using appropriate communication theories and concepts; effectively presenting communication messages in a variety of contexts and situations; to analyzing communication messages in a variety of cultures, contexts and situations; and to demonstrating the knowledge to successfully manage group environments and / or interpersonal relationships.

Core Requirements ( 27 credits )

COMM 110 Introduction to Communication Studies (3)
COMM 201 Interpersonal Communication 
COMM 211 Group and Team Communication (3)
COMM 285 Intercultural Communication (3)
COMM 301 Business and Professional Communication (3)
COMM 310 Rhetorical Theory and Criticism (3) OR
COMM 410 Rhetoric of Popular Culture (3)
COMM 315 Communication Theory (3)
COMM 319 Communication Research Methods (3)
COMM 496 Communication Studies Senior Seminar (3) *Must earn grade of C- or above.

Restricted Electives ( 24 credits )

24 credits of unrestricted electives drawn from any COMM or LEAD rubric courses, and may include COMM 100.


Emphasis in Event Planning and Promotion

Program Requirements ( 24 credits )

Required core of 27 credits, plus 15 credits of unrestricted electives drawn from courses carrying a COMM or LEAD rubric, as well as the following 9 credits of restricted credits: COMM 383 Event Planning, LEAD 301 Introduction to Leadership, and either COMM 210 Media Writing or COMM 307 Writing for Public Relations.  


Emphasis in Communication Training and Development

Program Requirements ( 24 credits )

Required core of 27 credits, plus 15 credits of unrestricted electives drawn from courses carrying a COMM or LEAD rubric, as well as the following 9 credits of restricted credits: COMM 317 Training and Development, COMM 401 Organizational Communication, and PMGT 385 Process Leadership.