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Communication & Journalism
| Course Code |
|
| Title |
Speech Communication |
| Lasc Area |
Goal 1A |
| Course Outline |
Course Outline |
| Description |
The theory and practice of oral communication in public and interpersonal situations, stressing both content and delivery. MnTC Goal 1. |
| Course Code |
|
| Title |
Introduction to Mass Media |
| Lasc Area |
Goal 9 |
| Course Outline |
Course Outline |
| Description |
The study of the power and importance of mass media in national and international affairs with emphasis on the nature, functions and influence of broadcast media, print media, emerging mediums, advertising and public relations in the digital age. MnTC Goal 9. |
| Course Code |
|
| Title |
Introduction to Communication Studies |
| Lasc Area |
Goal 5 |
| Course Outline |
Course Outline |
| Description |
This course provides an overview of many of the contexts, concepts, and areas of research in the field of Communication Studies. This course will provide students with opportunities to explore and apply various communication competencies. MnTC Goal 5. |
| Course Code |
|
| Title |
Argumentation and Debate |
| Lasc Area |
Goal 2 |
| Course Outline |
Course Outline |
| Description |
This course introduces students to argumentation theory and provides the opportunity to practice skills in reasoning, argumentation, and critical thinking. The course focuses on multicultural arguments as they appear in politics, society, and the media. MnTC Goal 2. |
| Course Code |
|
| Title |
Interpersonal Communication |
| Course Outline |
Course Outline |
| Description |
This course is designed to explore various communication theories, based on the development of self and the development and maintenance of relationships with others. |
| Course Code |
|
| Title |
Media Writing |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
Media Writing is designed to achieve the following outcomes: proficiency in the use of the parts of speech, proficiency in the use of Associated Press style relative to capitalization, abbreviations, use of numerals and punctuation, and proficiency in composition of media messages designed for print and broadcast journalism, public relations and advertising. |
| Course Code |
|
| Title |
Group and Team Communication |
| Course Outline |
Course Outline |
| Description |
Presents theories of group and team communication, group dynamics, communication patterns, and role norms. Class designed around two fundamental components: experiential and cognitive. A substantive group research and problem-solving assignment is included. |
| Course Code |
|
| Title |
Layout & Typography I |
| Course Outline |
Course Outline |
| Description |
The course is designed to develop proficiency in terminology, design principles, use of software, critical analysis, and the publication ready production of projects in layout and typography. |
| Course Code |
|
| Title |
Photography |
| Course Outline |
Course Outline |
| Description |
The student will experience an introduction to the compositional and conceptual aspects of photography and an exploration of sequencing photographs. Options exist for both digital and film-based photography. Cameras can be rented from the department. |
| Course Code |
|
| Title |
Video Production for Ad, News and PR |
| Course Outline |
Course Outline |
| Description |
The course is designed to develop proficiency in the terminology, pre-production planning, use of software and hardware, critical analysis, and production of video projects for advertising, news, and public relations. |
| Course Code |
|
| Title |
Advertising and Public Relations Principles |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following learning outcomes: acquire an understanding of advertising and public relations theories and principles, how advertising and public relations are used, why they are used and how it impacts the American society and economy; acquire an understanding of the advertising and public relations industries that includes the function and operation of advertising and public relations agencies and the components of an advertising and public relations campaigns.
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| Course Code |
|
| Title |
Intercultural Communication |
| Lasc Area |
Goal 7 |
| Course Outline |
Course Outline |
| Description |
Examines selected major theories of intercultural communication and applies them in analyzing, understanding and comparing the communication practices of different cultures and sub-cultures. Focuses upon how culture and society affect the specific rhetorical communication tactics and processes as well as non-verbal communication practices. MnTC Goal 7 |
| Course Code |
|
| Title |
Topics in Communication |
| Course Outline |
Course Outline |
| Description |
Study of a particular mass communications topic: exploration of emerging issues, methodologies, and new technologies related to the study or application of mass communications theory not addressed in other courses. May be repeated when topic varies. |
| Course Code |
|
| Title |
Practicum |
| Course Outline |
Course Outline |
| Description |
Practical experience in a performance activity in Communication. |
| Course Code |
|
| Title |
Business and Professional Communication |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
Focuses on the application and practice of both oral and written communication skills for a variety of business and professional situations including job interviews, team and group interactions, and public presentations. This course also provides opportunities for students to explore issues of diversity and technology as related to professional communication. |
| Course Code |
|
| Title |
Imaging & Photo Illustration |
| Course Outline |
Course Outline |
| Description |
Students will gain technical and conceptual skills in the manipulation of digital images for the fields of advertising and public relations. Projects involve acquiring images and producing creative manipulations that can be used for a variety of clients. |
| Course Code |
|
| Title |
Advertising and Public Relations Copywriting |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
A course for students in advertising and public relations that includes experiences in the process of writing, editing and adapting advertising and public relations messages intended for targeted publics involving multimedia delivery platforms.
The course focuses on the process and principles of writing, copy-editing, adapting messages for multimedia platforms, publication design, and evolving stylistic considerations in the advertising and public relations profession, as well as assessing message effectiveness.
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| Course Code |
|
| Title |
Broadcast Journalism |
| Course Outline |
Course Outline |
| Description |
An introduction to the study of radio and television news. Students will study the field of broadcast journalism in the United States; the terminology associated with both radio and TV news, and broadcast writing style. Students will gain an understanding of foundational interviewing, storytelling and editing skills in order to produce stories for both radio and television news. |
| Course Code |
|
| Title |
Reporting |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
Reporting is designed to achieve the following outcomes: proficiency in writing both hard news and soft news; experience in integrating writing, editing and design through teamwork; competence in using Associated press style, grammar and syntax, as well as on-line and off-line research sources; skill in interviewing; and acquire an understanding of the theory and contemporary practice of journalism. |
| Course Code |
|
| Title |
Rhetorical Theory and Criticism |
| Lasc Area |
Goal 6 |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
Examines the theory and criticism of rhetoric from its beginnings in classical times to its contemporary development. Discusses classical, British, contemporary, and postmodern theories of rhetoric and rhetorical criticism. MnTC Goal 6. |
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