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Minor in Media Analysis

Minor in Media Analysis

Description
The minor in Media Analysis is designed to introduce students to the strategic use of media. The minor in Media Analysis is designed to achieve the following learning outcomes: to develop an awareness of the process of media planning; and to develop an understanding of the process employed in selecting and evaluating the efficacy of media used to deliver messaging to a targeted public.

Core Requirements ( 18 credits )

MC 100 Introduction to Mass Media (3)
Effective spring 2015, course will be offered as COMM 101 Introduction to Mass Media (3)

MC 210 Media Writing (3)
Effective spring 2015, course will be offered as COMM 210 Media Writing (3)

MC 220 Layout & Typography I (3)
Effective spring 2015, course will be offered as COMM 220 Layout & Typography I (3)

MC 352 Social Media Campaigns (3)
Effective spring 2015, course will be offered as COMM 352 Social Media Campaigns (3)

MC 354 Social Media Metrics (3)
Effective spring 2015, course will be offered as COMM 354 Social Media Metrics (3)

MC 365 Media Planning (3)
Effective spring 2015, course will be offered as COMM 365 Media Planning (3)