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Undergraduate Bulletin
Majors, Minors, and Certificates
School of Business
Business Administration
BS Degree in Business Administration
Minor in Business Administration: Business
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BS Degree in Business Administration - Consumer Behavior

Course Code

MKTG 421

Credits

Title

Consumer Behavior

Prerequisite

MKTG 270

Course Outline

Description

Using concepts drawn from the behavioral sciences to understand those activities people undertake when obtaining, consuming, and disposing of products and services.