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Undergraduate Bulletin
Majors, Minors, and Certificates
Professional Management
B.S. Degree in Construction Management
B.S. Degree in Operations Management
B.S. Degree in Project Management
Minor in Construction Management
Minor in Operations Management
Minor in Project Management
Certificate in Lean - Quality Management
Certificate in Project Management
Certificate in Customer Relationship Management

Certificate in Customer Relationship Management - Introduction to CRM

Course Code

PMGT 301

Credits

Title

Introduction to CRM

Course Outline

Description

This course will help you understand the basic concepts of customer relationship management and how they manifest themselves into business strategy. This course will use Microsoft Dynamics CRM to illustrate and implement these strategic concepts into real life business scenarios.