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B.S. Degree in Advertising {17-18} - Introduction to Mass Media

Course Code
COMM 101  Credits
Title Introduction to Mass Media 
Lasc Area Goal 9  
Course Outline Course Outline 
Description The study of the power and importance of mass media in national and international affairs with emphasis on the nature, functions and influence of broadcast media, print media, emerging mediums, advertising and public relations in the digital age. MnTC Goal 9.