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B.S. Degree in Advertising {17-18} - Advertising Principles
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| Title |
Advertising Principles |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following learning outcomes: acquire an understanding of advertising theories and principles, how advertising is used, why it is used and how it impacts the American society and economy; acquire an understanding of the advertising industry that includes the function and operation of an advertising agency and the components of an integrated advertising campaign. |
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