B.S. Degree in Advertising {17-18} - Public Relations Principles

Course Code	COMM 284  Credits 3
Title	Public Relations Principles
Course Outline	Course Outline
Description	The course is designed to achieve the following learning outcomes: acquire an understanding of the principles, theories and practices of public relations; develop an understanding of the four-step process and how business, government and not-for-profit organizations use it to alter, adapt to or maintain their environments to achieve organizational goals.