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B.S. Degree in Advertising {17-18} - Advertising Campaign Research
Course Code |
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Title |
Advertising Campaign Research |
Course Outline |
Course Outline |
Description |
The course is designed to achieve the following learning outcomes: an ability to analyze an advertising campaign situation; an ability to identify salient issues relative to the market, consumer, media and product; an ability to design and construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The AAF campaign topic is used and student membership in AAF is required. |
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