B.S. Degree in Integrated Advertising & Public Relations {17-18} - Advertising Campaign Execution

Course Code	COMM 460  Credits 3
Title	Advertising Campaign Execution
Course Outline	Course Outline
Description	The course is designed to achieve the following learning outcomes: proficiency in the design and production of a strategic campaign document using the AAF topic that includes a situation analysis, a market plan, a media plan, a promotions plan, a public relations plan, an advertising plan, a budget, a campaign schedule and a plan of evaluation, oral presentation of the campaign at the annual AAF competition. Membership in AAF is required.