B.S. Degree in Integrated Advertising & Public Relations {17-18} - Public Relations Campaign Research

Course Code	COMM 470  Credits 3
Title	Public Relations Campaign Research
Course Outline	Course Outline
Description	The course is designed to achieve the following learning outcomes: an ability to construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The PRSSA campaign topic is used and student membership in PRSSA is required.