B.S. Degree in Public Relations {17-18} - Strategies and Tactics in Public Relations

Course Code	COMM 375  Credits 3
Title	Strategies and Tactics in Public Relations
Course Outline	Course Outline
Description	The course is designed to achieve the following learning outcomes: 1) to analyze a public relations case study and identify the salient issues; 2) to identify the defined objectives in a case study; 3) to develop an awareness and understanding of the strategies and tactics employed in a case study; 4) to develop an awareness and understanding of the analytics used to evaluate the achievement of both impact and output objectives in a case study; 5) to accumulate a repertoire of strategic public relations strategies and tactics that can be used to respond to a future PR situation; and 6) to construct a written plan of professional, entry-level, proficiency that delineates a public relations response to a challenge, opportunity or problem in public relations.