B.S. Degree in Public Relations {17-18} - Public Relations Campaign Execution

Course Code
COMM 471  Credits
Title Public Relations Campaign Execution 
Course Outline Course Outline 
Description The course is designed to achieve the following learning outcomes: proficiency to design and produce a strategic campaign document that includes a situation analysis, an analysis of the PR problem and/or opportunity, a statement of objectives, an articulation of programming executions and an identification of the mechanisms to be employed in the evaluation of a public relations campaign. Membership in PRSSA is required.