Minor in Advertising {17-18} - Advertising Principles

Course Code
COMM 283  Credits
Title Advertising Principles 
Course Outline Course Outline 
Description The course is designed to achieve the following learning outcomes: acquire an understanding of advertising theories and principles, how advertising is used, why it is used and how it impacts the American society and economy; acquire an understanding of the advertising industry that includes the function and operation of an advertising agency and the components of an integrated advertising campaign.