Minor in Advertising {17-18} - Advertising Copywriting

Course Code
COMM 306  Credits
Title Advertising Copywriting 
Course Outline Course Outline 
Writing Intensive Yes  
Description The course is designed to achieve the following learning outcomes: an ability to analyze consumers; proficiency in the design and construction of advertising messages targeting specific consumers; proficiency in adapting the message copy to fit the mediums used to transmit the message; and proficiency in the public presentation of advertising copy.