Minor in Media Analysis {17-18} - Media Planning

Course Code
COMM 365  Credits
Title Media Planning 
Course Outline Course Outline 
Description The course is designed to develop an understanding of the principles involved in the selection of media; proficiency in the evaluation of syndicated media research; proficiency in planning the strategic use of media placements; proficiency in the estimation of media costs; proficiency in the execution of media buys at the local and national levels; and proficiency in the development of a media schedule.