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B.S. Degree in Public Relations {18-19} - Public Relations Campaign Execution
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Title |
Public Relations Campaign Execution |
Course Outline |
Course Outline |
Description |
The course is designed to achieve the following learning outcomes: proficiency to design and produce a strategic campaign document that includes a situation analysis, an analysis of the PR problem and/or opportunity, a statement of objectives, an articulation of programming executions and an identification of the mechanisms to be employed in the evaluation of a public relations campaign. Membership in PRSSA is required. |
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