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B.A. Degree in Film Studies {19-20} - Media Planning
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| Title |
Media Planning |
| Course Outline |
Course Outline |
| Description |
The course is designed to develop an understanding of the principles involved in the selection of media; proficiency in the evaluation of syndicated media research; proficiency in planning the strategic use of media placements; proficiency in the estimation of media costs; proficiency in the execution of media buys at the local and national levels; and proficiency in the development of a media schedule. |
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