|
Print
B.S. Degree in Business Administration {19-20} - Services Marketing
Course Code |
|
Title |
Services Marketing |
Prerequisite |
MKTG 270 |
Course Outline |
Course Outline |
Description |
This course is designed to provide knowledge needed to implement quality service and service strategies for competitive advantage across industries. The foundation of the course is the recognition that services present special challenges that must be identified and addressed. |
|