B.S. Degree in Business Administration {19-20} - Marketing Research II

Course Code	MKTG 452  Credits 3
Title	Marketing Research II
Prerequisite	MATH 234 and MKTG 451
Course Outline	Course Outline
Description	The design of this course helps students develop methods for collecting, analyzing, and interpreting data relevant to the marketing decision-making process. The purpose of this course is to investigate the issues based on observations and secondary databases. In line with the nature of reality in marketing research, this course is a team-based project-intensive course. This course expects students to have a marketing mindset as a marketing consultant and a statistic/analytic skill set in general. The course covers a gamut of marketing research process.