Moorhead University
  • Academics gateway page
  • Admissions gateway page
  • Student Life gateway page
  • Athletics gateway page
  • Visitors gateway page
  • About gateway page
  • myMSUM
  • Directory
  • Email
Search
  • Home
  • Undergraduate Bulletin
  • Majors, Minors, and Certificates
  • Professional Management
  • B.S. Degree in Construction Management {19-20}
  • B.S. Degree in Global Supply Chain Management {19-20}
  • B.S. Degree in Operations Management {19-20}
  • B.S. Degree in Project Management {19-20}
  • Minor in Construction Management {19-20}
  • Minor in Global Supply Chain Management {19-20}
  • Minor in Operations Management {19-20}
  • Minor in Project Management {19-20}
  • Minor in Professional Selling {19-20}
  • Certificate in Customer Relationship Management {19-20}
  • Certificate in Lean - Quality Management {19-20}
  • Certificate in Project Management {19-20}
 Print
Undergraduate Bulletin Next Level Majors, Minors, and Certificates Next Level Professional Management Next Level B.S. Degree in Project Management {19-20}
B.S. Degree in Project Management {19-20} - Introduction to CRM

Course Code
PMGT 301  Credits 3 
Title Introduction to CRM 
Course Outline Course Outline 
Description This course will help you understand the basic concepts of customer relationship management and how they manifest themselves into business strategy. This course will use Microsoft Dynamics CRM to illustrate and implement these strategic concepts into real life business scenarios.