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B.S. Degree in Advertising {19-20} - Advertising Copywriting
| Course Code |
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| Title |
Advertising Copywriting |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
The course is designed to achieve the following learning outcomes: an ability to analyze consumers; proficiency in the design and construction of advertising messages targeting specific consumers; proficiency in adapting the message copy to fit the mediums used to transmit the message; and proficiency in the public presentation of advertising copy. |
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