B.S. Degree in Advertising {19-20} - Advertising Campaign Research

Course Code	COMM 459  Credits 3
Title	Advertising Campaign Research
Course Outline	Course Outline
Description	The course is designed to achieve the following learning outcomes: an ability to analyze an advertising campaign situation; an ability to identify salient issues relative to the market, consumer, media and product; an ability to design and construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The AAF campaign topic is used and student membership in AAF is required.