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B.S. Degree in Public Relations {19-20} - Public Relations Campaign Research
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Title |
Public Relations Campaign Research |
Course Outline |
Course Outline |
Description |
The course is designed to achieve the following learning outcomes: an ability to construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The PRSSA campaign topic is used and student membership in PRSSA is required. |
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