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Undergraduate Bulletin
Majors, Minors, and Certificates
School of Communication and Journalism
B.S. Degree in Advertising {19-20}
B.S. Degree in Broadcast Journalism {19-20}
B.A. Degree in Communication Studies {19-20}
B.A. Degree in English & Mass Communication {19-20}
B.S. Degree in Integrated Advertising & Public Relations {19-20}
B.S. Degree in Multimedia Journalism {19-20}
B.S. Degree in Photojournalism {19-20}
B.S. Degree in Public Relations {19-20}
Minor in Advertising {19-20}
Minor in Broadcast Journalism {19-20}
Minor in Communication Studies {19-20}
Minor in Leadership Studies {19-20}
Minor in Mass Communications {19-20}
Minor in Media Analysis {19-20}
Minor in Photojournalism {19-20}
Minor in Public Relations {19-20}
Minor in Sports Communication {19-20}
Certificate in Publishing {19-20}

B.S. Degree in Public Relations {19-20} - Public Relations Campaign Execution

Course Code

COMM 471

Credits

Title

Public Relations Campaign Execution

Course Outline

Description

The course is designed to achieve the following learning outcomes: proficiency to design and produce a strategic campaign document that includes a situation analysis, an analysis of the PR problem and/or opportunity, a statement of objectives, an articulation of programming executions and an identification of the mechanisms to be employed in the evaluation of a public relations campaign. Membership in PRSSA is required.