B.S. Degree in Entertainment Industries and Technology {19-20} - Entrepreneurial Marketing

Course Code	ENTR 232  Credits 3
Title	Entrepreneurial Marketing
Course Outline	Course Outline
Description	This course provides an opportunity to develop conceptual knowledge of important entrepreneurial concepts. The focus will be on the processes involved in marketing of goods and services, including the marketing terminology, the marketing mix, consumerism, and marketing segmentation. The concept of market and marketing research and the impacts of competitive structures on marketing decision-making will be covered.