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Undergraduate Bulletin
Majors, Minors, and Certificates
School of Business
Business Administration
B.S. Degree in Business Administration {20-21}
B.S. Degree in Business Analytics {20-21}
Minor in Business Administration: Business {20-21}
Minor in Business Administration: Non-Business {20-21}
Certificate in Business Analytics {20-21}
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B.S. Degree in Business Administration {20-21} - Personal Selling

Course Code

MKTG 330

Credits

Title

Personal Selling

Prerequisite

MKTG 270

Course Outline

Description

Utilizing the behavioral sciences to analyze the interpersonal influence process whereby potential buyers and sellers interact for the purpose of completing exchanges of goods and services. Prerequisite can be waived with consent of the instructor. Same as COMM 366.