B.S. Degree in Business Analytics {20-21} - Marketing Research II

Course Code
MKTG 452  Credits
Title Marketing Research II 
Prerequisite MATH 234 and MKTG 451  
Course Outline Course Outline 
Description The design of this course helps students develop methods for collecting, analyzing, and interpreting data relevant to the marketing decision-making process. The purpose of this course is to investigate the issues based on observations and secondary databases. In line with the nature of reality in marketing research, this course is a team-based project-intensive course. This course expects students to have a marketing mindset as a marketing consultant and a statistic/analytic skill set in general. The course covers a gamut of marketing research process.