| Description |
This course is designed to provide an introduction to methodological issues relevant to marketing research. Students will learn basic elements of research methods, constructs, measures, data collection and analysis, and other elements of marketing research. While the underlying objective of this course is to familiarize you with basic tools in scientific methods (e.g., statistics). Marketing Research is a keystone to all marketing activities. This course specifically explores what methods exist to conduct marketing research, how to recognize effective and ineffective research, and how to analyze, interpret, and apply research results. |