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Undergraduate Bulletin
Majors, Minors, and Certificates
Paseka School of Business
Business Administration
B.S. Degree in Business Administration {21-22}
B.S. Degree in Business Analytics {21-22}
Minor in Business Administration: Business {21-22}
Minor in Business Administration: Non-Business {21-22}
Certificate in Business Analytics {21-22}
Entrepreneurship
International Business
Management
Marketing

B.S. Degree in Business Administration {21-22} - Services Marketing

Course Code

MKTG 317

Credits

Title

Services Marketing

Prerequisite

MKTG 270

Course Outline

Description

This course is designed to provide knowledge needed to implement quality service and service strategies for competitive advantage across industries. The foundation of the course is the recognition that services present special challenges that must be identified and addressed.