B.S. Degree in Business Administration {21-22} - Marketing Communications

Course Code
MKTG 423  Credits
Title Marketing Communications 
Prerequisite MKTG 270 
Course Outline Course Outline 
Description A survey of the elements of promotion -- advertising, public relations, sales promotion, and personal selling -- with a strong emphasis on the strategic integration of these methods to achieve synergy in their application in the marketplace. Same as COMM 423