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B.S. Degree in Business Administration {21-22} - Marketing Communications
| Course Code |
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| Title |
Marketing Communications |
| Prerequisite |
MKTG 270 |
| Course Outline |
Course Outline |
| Description |
A survey of the elements of promotion -- advertising, public relations, sales promotion, and personal selling -- with a strong emphasis on the strategic integration of these methods to achieve synergy in their application in the marketplace. Same as COMM 423. |
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