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Minor in Human Resource Business Partner {21-22} - Crisis Communications
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| Title |
Crisis Communications |
| Course Outline |
Course Outline |
| Description |
Crisis Communications is a course designed to develop an awareness and an understanding of the principles and communication processes used to respond to a crisis that threatens the image, credibility and/or viability of an organization. Topics include the typologies of a crisis, the stages of a crisis, the process of developing and administering a comprehensive crisis communications plan, the strategies and tactics of messaging and interacting with media and other key publics in a crisis setting, and an examination and critique of case histories of an organization's response to an actual crisis. |
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