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Human Resource Strategic Business Partner Certificate {21-22} - Crisis Communications
Course Code |
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Title |
Crisis Communications |
Course Outline |
Course Outline |
Description |
Crisis Communications is a course designed to develop an awareness and an understanding of the principles and communication processes used to respond to a crisis that threatens the image, credibility and/or viability of an organization. Topics include the typologies of a crisis, the stages of a crisis, the process of developing and administering a comprehensive crisis communications plan, the strategies and tactics of messaging and interacting with media and other key publics in a crisis setting, and an examination and critique of case histories of an organization's response to an actual crisis. |
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