Minor in Professional Selling {21-22} - Customer Relationship Management Consulting

Course Code
PMGT 401  Credits
Title Customer Relationship Management Consulting 
Course Outline Course Outline 
Description In this course, students will explore both the theoretical and practical application of guiding a customer through a buying decision as well as continual engagement throughout the customer life-cycle. Moreover, this course will collectively collaborate on real-life case studies involving both engaged and not engaged clients and customers.