Print
B.S. Degree in Integrated Advertising & Public Relations {21-22} - Advertising and Public Relations Principles

Course Code
COMM 283  Credits
Title Advertising and Public Relations Principles 
Course Outline Course Outline 
Description The course is designed to achieve the following learning outcomes: acquire an understanding of advertising and public relations theories and principles, how advertising and public relations are used, why they are used and how it impacts the American society and economy; acquire an understanding of the advertising and public relations industries that includes the function and operation of advertising and public relations agencies and the components of an advertising and public relations campaigns.