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B.S. Degree in Integrated Advertising & Public Relations {21-22} - Advertising and Public Relations Campaign Execution

Course Code
COMM 460  Credits
Title Advertising and Public Relations Campaign Execution 
Prerequisite COMM 459 
Course Outline Course Outline 
Writing Intensive No  
Description The course is designed to achieve the following learning outcomes: proficiency in the design and production of a strategic campaign document using the AAF topic and/or the Bateman Study. That includes a situation analysis, a market plan, a media plan, a promotions plan, a public relations plan, an advertising plan, a budget, a campaign schedule and a plan of evaluation, oral presentation of the campaign at the annual AAF competition and/or Bateman competition. Membership in AAF is required for the AAF topic, membership PRSSA is required for the Bateman Study.