Master of Business Administration {21-22} - Marketing Management

Course Code
MBA 611  Credits
Title Marketing Management 
Course Outline Course Outline 
Description This course is designed to provide students with an understanding of marketing and its relationship to the successful management of organization(s). Marketing theory and methods are presented to demonstrate the impact that marketing has on the strategic direction of an organization. Analysis of the strategic marketing problems confronting managers in the evaluation of marketing opportunities and implementation and control of the marketing effort are examined.