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Undergraduate Bulletin Next Level Majors, Minors, and Certificates Next Level Paseka School of Business Next Level Business Administration Next Level BS Degree in Business Administration {22-23}
BS Degree in Business Administration {22-23} - Consumer Behavior

Course Code
MKTG 421  Credits 3 
Title Consumer Behavior 
Prerequisite MKTG 270 
Course Outline Course Outline 
Description Using concepts drawn from the behavioral sciences to understand those activities people undertake when obtaining, consuming, and disposing of products and services.