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Undergraduate Bulletin
Majors, Minors, and Certificates
Paseka School of Business
Business Administration
BS Degree in Business Administration {22-23}
BS Degree in Business Analytics {22-23}
Minor in Business Administration: Business {22-23}
Minor in Business Administration: Non-Business {22-23}
Certificate in Business Analytics {22-23}
Entrepreneurship
International Business
Management
Marketing

BS Degree in Business Administration {22-23} - Marketing Communications

Course Code

MKTG 423

Credits

Title

Marketing Communications

Prerequisite

MKTG 270

Course Outline

Description

A survey of the elements of promotion -- advertising, public relations, sales promotion, and personal selling -- with a strong emphasis on the strategic integration of these methods to achieve synergy in their application in the marketplace. Same as COMM 423.