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Undergraduate Bulletin
Majors, Minors, and Certificates
Professional Management
BS Degree in Global Supply Chain Management {22-23}
BS Degree in Construction Management {22-23}
BS Degree in Operations Management {22-23}
BS Degree in Project Management {22-23}
Minor in Construction Management {22-23}
Minor in Global Supply Chain Management {22-23}
Minor in Operations Management {22-23}
Minor in Project Management {22-23}
Minor in Professional Selling {22-23}
Certificate in Customer Relationship Management {22-23}
Certificate in Lean - Quality Management {22-23}
Certificate in Project Management {22-23}

BS Degree in Global Supply Chain Management {22-23} - Customer Relationship Management Consulting

Course Code

PMGT 401

Credits

Title

Customer Relationship Management Consulting

Course Outline

Description

In this course, students will explore both the theoretical and practical application of guiding a customer through a buying decision as well as continual engagement throughout the customer life-cycle. Moreover, this course will collectively collaborate on real-life case studies involving both engaged and not engaged clients and customers.