|
|
Print
BA Degree in English & Mass Communications {22-23} - Advertising and Public Relations Copywriting
| Course Code |
|
| Title |
Advertising and Public Relations Copywriting |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
A course for students in advertising and public relations that includes experiences in the process of writing, editing and adapting advertising and public relations messages intended for targeted publics involving multimedia delivery platforms.
The course focuses on the process and principles of writing, copy-editing, adapting messages for multimedia platforms, publication design, and evolving stylistic considerations in the advertising and public relations profession, as well as assessing message effectiveness.
|
|