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Undergraduate Bulletin
Majors, Minors, and Certificates
School of Communication and Journalism
BS Degree in Broadcast Journalism {22-23}
BA Degree in Communication Studies {22-23}
BS Degree in Digital Media Management {22-23}
BA Degree in English & Mass Communication {22-23}
BS Degree in Integrated Advertising & Public Relations {22-23}
BS Degree in Multimedia Journalism {22-23}
BS Degree in Photojournalism {22-23}
Minor in Broadcast Journalism {22-23}
Minor in Communication Studies {22-23}
Minor in Integrated Advertising & Public Relations {22-23}
Minor in Mass Communications {22-23}
Minor in Media Analysis {22-23}
Minor in Photojournalism {22-23}
Minor in Sports Communication {22-23}

BS Degree in Integrated Advertising & Public Relations {22-23} - Messaging for Mobile Media

Course Code

COMM 351

Credits

Title

Messaging for Mobile Media

Course Outline

Description

A course designed to teach the principles, processes, and techniques of communicating through the use of mobile media platforms. The learning outcomes of this course include: 1) develop an awareness and understanding of mobile media platforms; 2) develop an awareness and understanding of the various messaging strategies and tactics available for mobile media users; 3) develop proficiency in the construction of mobile media messaging; 4) develop proficiency in the adaptation of the mobile message for evolving mobile media platforms; and 5) develop proficiency in evaluating the effectiveness of the mobile message using industry-based messaging standards.