Minor in Media Analysis {22-23} - Social Media Campaigns

Course Code	COMM 352  Credits 3
Title	Social Media Campaigns
Course Outline	Course Outline
Description	Introduction to the theory, application and criticism of social media communication for producers of online advertising and public relations campaigns. The course is designed to achieve the following learning outcomes: 1) to develop an awareness and understanding of the nature of the communications transaction occurring in a social media campaign; 2) to develop an awareness and understanding of the various media platforms encompassed under the rubric of social media; 3) to develop a proficiency in the design and construction of a social media campaign targeting a specific public(s) of an extant organization; and 5) to develop an ability to critically evaluate the effectiveness of a social media campaign.