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BA Degree in Communication Studies {22-23} - Event Planning
Course Code |
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Title |
Event Planning |
Course Outline |
Course Outline |
Description |
Event Planning is a course designed to explore the public relations role that a special event(s) plays in building and maintaining a relationship(s) with a target audience(s), as a part of an integrated marketing communications plan (IMC). This course provides both a theoretical and an experiential exposure to the processes of planning, implementing, and evaluating a special event. The learning outcomes of the course are to: 1) develop an understanding of the strategic role that special events plays as a part of an IMC plan; 2) develop an understanding of the project management process employed to develop a special event as a public relations tactic; 3) develop an understanding of the components involved in effectively designing the public relations special event; 4) develop an understanding of how to implement special events as a public relations tactic; 5) develop an understanding of the process used to evaluate the effectiveness of a public relations special event; and 6) provide an experiential learning opportunity in the planning, implementation, and evaluation of a public relations special event. |
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